My accounting lecturer one morning asked a question to the 400+ students that sat before him. It was a question that sparked a few brave souls to put up their hands and answer. So you can follow the story I had better tell you the question.
“Why do businesses exist?”
One brave student put up his hand and answered with;
“To provide goods, services and employment”
“Wrong” said the lecturer. “For that is a charity. Businesses exist to increase the wealth of the owner“.
Now apply this to blogging. Do blogs exist to increase the wealth of an owner? I guess it all depends on what you want to achieve with your blog. People have different opinions, if you had asked Liz from Successful-Blog I think her answer would be something along the lines of – “Blogging is about your passion to write and produce interesting content to share with others”. Darren from Problogger may have a similar view but we all know he earns a bucket load from blogs and whilst there may be passion, I’m sure he wants to “increase his wealth” as well.
So you have two different goals. To increase your wealth or to blog for passion.
It’s all up to you.