Sneaky Adsense placement

Nice! I can actually appreciate that its presentation is actually a somewhat original concept. Most people preach that you need to make your adsense look like the rest of the links on your web page. This design goes the total opposite direction. Make nothing resemble one another on your web page and confuse the heck out of your visitors into clicking on ads!

Very slick! While making Adsense adverts blend in with your site makes them more likely to be clicked, and interpersing them between other content is an old strategy this one takes them both to another level. I’m not surewhether to deplore the deceptiveness or applaud the ingenuity.

I think any deceptiveness comes from relying on the fact that people are more likely to click on the category heading than pay attention to the small type addendum at the bottom corner of each “block”.