Just like Mr. Seth Godin himself concluded in his latest post on Sarah’s visit to give out samples of her chocolate products, I too conclude that it’s not only a possibility or opportunity that Sarah (like any other business owner or manager) has, but it is rather a growing necessity and need.
Quoting Sarah directly from her blog, she said to Seth Godin on heir Zabar’s adventure: “Why, you may ask? How else do we know how people really think, feel, react, to our product, without going out there to talk to them? Hanging out in stores is one of the best ways to find out.”
Easy as that. Business owners or manager at large companies should be reading those lines rather carefully and taking them into consideration next time they’re in doubt of why consumers act the way they do, or why sales are shifting, slowing, or even if they’re speeding up. Take some time from the boring office and step out to meet up with your customers.
Easily said, but not done enough in today’s world, in my opinion. Managers and owners that get this (and do it) will have the opportunity to grow beyond their competition because of the accumulated knowledge they will have.
Great story guys,