Two basic marketing terms that are commonly confused and interchanged between them, however…. they mean two very different things. So in the spirit of helping out the marketing community who ignores the difference (and trust me, there still are many people who do, especially in marketing departments that are full of engineers and professionals with other career backgrounds).
Easy, simple, but huge difference. Who do you want to target your advertising to? Are you communicating the right message to the right person? Who is deciding what, when, how and why to buy? Are you talking to him/her directly? Is your consumer also your client or customer? — Just some of the questions to answer when you are creating marketing strategies directed to either of these personas; they both serve different functions, and as such must be treated and communicated to differently.