New tools come and go. Some have staying power, and others get dropped in favour of the next cool thing.
Twitter sits somewhere on the fad-with-potential end of that curve. There is certainly potential for business uses beyond air-headed updates on your social life and random thoughts. But the ability to customize the experience will determine whether it becomes another long-term channel of communications, or yesterday’s blip.
Either way, the kind of microblogging these tools allow has legs. The quick exchange of ideas, tidbits, news and opinions can let you stay connected with dozens of people and news sources without dragging you into lengthy posts about topics (unless that’s what you want to do). Rafe Needleman has a way to use both services, rather than having to choose.
A cafe that serves the digerati early adopters would do well to keep local patrons alerted about lunch specials and special events through quick updates. But weigh your faithful customers down with tacky, spammy promotional messages, and they’ll unsubscribe.
Unlike e-mail spam, if you find the drek being churned out by someone you’ve subscribed to is a waste of your attention, you just unsubscribe.
Tris Hussey starts to answer the question, How can I use Twitter for business?
Time declares it "the next killer app."