For some months now I’ve been hearing plenty of people going on about the importance of video for online communication and marketing. But up till now it’s frankly not been on my high priority list to get into.
Google’s announcement last week on its move to a universal search model “that will offer users a more integrated and comprehensive way to search for and view information online” suggests that I, and anyone involved in business blogging or other aspects of online business, need to give video a lot more attention, and now:
Google’s bloggers say that the first iteration of universal search right now centers on video, news, local, and books. Searches with video results showcase the most dramatic changes. For instance, for a search on coke mentos, Google includes three videos in the results, two from Google Video and one from YouTube. Each of the video results has a thumbnail image from the video, along with a “watch video” link which, when clicked, opens the video right in the body of the results. All three of those videos can be played at the same time. The purity of text-only search results is waning at last.
I know that I can make a video right now, just using the webcam built into my notebook computer and Windows Movie Maker which came installed. In fact, last night I started experimenting – results not of a standard to be shared!
For anyone wanting to get seriously into video production without taking out a second mortgage, Jim Kukral shares his video production kit building decisions, with the cost of each item. Total just over $3,000, the biggest cost item being the camera at $2,216.29.
I appreciate that Jim wants to make high quality videos. As he says,
The goal of this setup is flexibility. I wanted to be able to shoot inside and outside, and in low light and in bright sunlight. I also wanted to be able to get good sound.
But for some small businesses, outlaying over $3,000 to get into making videos might be a serious ask. I’m just wondering is there an intermediate stage, with more modest initial ambition and at a lower entry price?
Even so, Jim’s list of purchases makes a handy reference document.