There are so many things wrong with this headline from an Associated Press article published earlier today. My problem isn’t with the words in the headline, but what those words are telling me.
First, I published a post about Dick Cheney and his negative and questionable personal and political brand last month. Knowing that he will be in charge of the country for even a minute is disturbing. His branding has really hurt him in the eye of public opinion in recent months.
Second, this is a perfect example of too much information. I understand that US citizens have a right to know what’s going on with our President, but do I need all the details about the procedures the President Bush will be going through during his colonoscopy? Read the AP article. It’s a bit too detailed for me. Not only has Bush’s approval rating been declining, but now his personal brand has to take a hit with details of a very personal medical procedure being publicized for the world to see.