Poor Philadelphia just can’t get a break. After being called the fattest city, now Philadelphia is being called the ugliest city, too. That can’t be good for the city’s brand image.
Travel & Leisure conducted an online survey of 60,000 people asking to rate 25 cities on a variety of factors in terms of their attractiveness. Philadelphia came in last. This blow comes not long after the American Obesity Association ranked Philadelphia in the top ten for overweight people for six years in a row. I’m sure that’s not the brand message Philadelphia wants to communicate to the world.
Looks like it’s time for Philadelphia to revamp, revitalize and rebrand!