In keeping with it’s brand promise, Walmart (NYSE: WMT) is trying to get a jump on Christmas spending by running Walmart Secret Sales in stores starting Friday, November 2nd rather than waiting for Walmart Black Friday sales to start the day after Thanksgiving.
Using the tagline, “The more you save, the more Christmas you can give,” the holiday promotion is supported by a Walmart Secret Sale website where customers can sign up to receive email or text message notices of upcoming sale items. Walmart claims their low prices will save the average family $650 this year.
Walmart is not alone in its attempt to steal a portion of shoppers’ holiday budgets early this year. Retail experts predict that many stores will start holiday sales well before Black Friday.
While I really dislike seeing Christmas decorations in stores like Walmart before Halloween as I did this year, I do like the idea of big savings for early holiday shoppers. In fact, I have to admit that I’m going to sign up to get the Walmart Secret Sale emails. Am I a sucker? Maybe, but if Walmart offers a great deal on an item on my family’s Christmas list, I definitely want to know about it. I think the viral marketing aspect of the Walmart Secret Sale campaign is excellent. It’s already generated quite a buzz online. What do you think?