Hillary Clinton is often criticized for her unfeeling brand image. Unlike her husband, former President Bill Clinton, who is known for his ability to charm any audience, Hillary has failed in this area, so it came as quite a shock when she was nearly brought to tears as she answered a question during a Q&A session before the New Hampshire Primary vote yesterday.
At the end of the hour-long question and answer session, Hillary Clinton was asked how she, “pulled herself together each day to go out and face the rigours of the campaign,” to which Hillary responded with tears in her eyes saying:
“I have so many opportunities for this country. I just don’t want to see us fall backwards.” She went on to say, “This is very personal for me. “It’s not just political. It’s not just public. I see what’s happening, and we have to reverse it. Some people think that elections are a game – it’s about who’s up or who’s down.” She countered this thought by saying, “It’s about our country, and it’s about our kids’ future. Some of us put ourselves out there and do this against some pretty difficult odds.”
Follow the link to watch the full Hillary Clinton response on video.
It’s not often you see a political candidate show some emotion and show that they really care. I think Hillary’s moment of humanism will boost her brand image in the 2008 Presidential campaign. What do you think?