Although most likely a promotional gimmick, the pink iPhone concept art looks great. The web site says that there’s really no information yet about the product on AT&T or even with Apple so this is most likely a hack:
The pink iPhone is sure to be scarce for months to come but we’ve got the scoop to help you make sure you get one! Not yet available in AT&T OR Apple stores – or even available online – PinkiPhone.net not only has our ear to the ground to bring you the latest information on how to get one, we’re actually offering a way to get yours for FREE!
The main banner of the site is an ad made to look like a title. So is the footer ad. Nonetheless, if these guys from Online Consumer Gifts wanted a database of the hip female online crowd, they’re sure to get it through this bait tactic. And yes, the phone does look good in concept art.