(FranchisePick.Com) In the movie Liar Liar, Jim Carrey plays an attorney whose career starts unravelling when he’s suddenly unable to tell lies. That’s pretty much what happened to Vahan Karian and his Pure Weight Loss nee LA Weight Loss chain of diet centers, according to Washington State Attorney General Rob McKenna.
According to Seattle Weekly: “Twice now, these purveyors of slimness have settled with Washington State Attorney General Rob McKenna over charges of deceptive marketing practices. The company [LA Weight Loss Centers] has since split apart and changed its name, but the new chain—known as Pure Weight Loss Centers, with a dozen locations in Washington—abruptly went out of business last month.
“Purity, it appears, just didn’t pay. The company’s business plan ‘was not sustainable’ once the company began operating ‘consistent with the Consumer Protection Act,’ says Assistant Attorney General Jack Zurlini, who spearheaded the LA investigation. ‘Our investigation found [that LA] was a very sophisticated bait-and-switch, high-pressure sales’ outfit, he says. Clients were talked into paying up front for lots of bars and supplements of dubious efficacy. (The company has not admitted to any wrongdoing.) But business didn’t go as well, he suggests, ‘once they started disclosing things fairly and fully.’”
If those burned by LA Weight Loss nee Pure Weight Loss weren’t irate enough, writer Mark D. Fefer adds this gem:
“A TV reporter in Miami recently reported finding “dozens of refund claim forms thrown out in a Dumpster behind [a] vacant Pure Weight Loss Center” in south Florida. ”
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