b5media ignored on the Top 25 most valuable blog networks–niche blog networks are bigger players than you think.

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Wed, Mar 26 - 7:00 pm EDT | 6 years ago by
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So the Top 25 most valuable blogs, eh?  Hmm ….

There is no way to accurately put a value on blogs and blogging companies. All are privately-held and, as is true with many content businesses, the value of the company is based on what a buyer will pay. The figures we have put together look at advertising revenue and income from related businesses like conferences. We have not included blogs affiliated with larger media companies. It is too difficult to break-out what their traffic may be and how their income is divided with the parent. Some blogs are fronts for other businesses like O’Reilly Radar Those have been left out. A lot of big blogs do not make the list because they bring in very little commercial revenue. Treehugger probably falls into that category.

We looked at unique visitor and page view measurement services when possible: Alexa, Compete, and Quantcast. These services are often criticized for estimating website traffic too low. We have tried to take that into account. We also looked at data at blogs which gave their own ad rates and page views.  Our estimated page CPMs are based on quality of ads and number of ads on each page.  We looked at margins based on headcount and our opinion of how may of the people are full-time. Current growth rate based on our measurement sources was also taken into account. A site with traffic doubling year-over-year was give a higher multiple than one with flat traffic. Because not all blogs make money, we looked at multiples of operating income and revenue. These are completely estimates because of the tiny number of blogs which have been sold and lack of information about what the multiples may have been. Source: 24/7 Wall St.: The Twenty-Five Most Valuable Blogs

Reading through the list I noticed that b5media wasn’t on the list.  Hmm, over 200 bloggers and 350 blogs I think we should rate up there–way up there.  Of course we can’t talk about exactly how much we’re worth, but this is what Jeremy said in his twitter stream today:

jeremywright @tdhedengren – by revenue/traffic/etc we’d be mid-list somewhere. Won’t give you a specific place though, lest I give away secrets!

jeremywright @tdhedengren – how’s this: above gigaom, below techcrunch ;-)

That puts us between $8.4  – $36 million.  Regardless, the issue is, pure and simple, that if you look at just the b5media homepage we’re pretty small, but there is Problogger, Copyblogger, and Digital Photography School … see b5media is huge but unlike many of our competitors we don’t have one or two huge blogs, we have 350.  Blogs on pretty much every niche you can imagine … and we’re growing too.

So, I guess we’ll just keep growing in the shadows … until we buy Techcrunch of course ;).

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  • http://www.techsoapbox.com/ AhmedF

    Surprised they missed b5 – that was quite the ‘oops’

    Also – taking CPM rates at face value? Eg Daily Blog Tips at $1.8 million – are you kidding me? :)

    They also seemed to have missed Slash Press.

    Can I say that was an awful post? :)

  • http://www.mapleleaftwo.com/ Tris Hussey

    Ahmed I agree, it seemed to be something that just looked at the big players not the real networks.

    What is the right way to measure a blog network? Is that an open question or is it as simple as the Comscore etc for all?

  • http://www.techsoapbox.com/ AhmedF

    There is no right way :)

    I mean – he basically found some blogs that had high Alex rankings, decided on pageviews, believed the ad-rate to be true, and then multiplied away.

    There are so many holes that … its just not worth doing really!