(FranchisePick.Com) A FranchisePick.Com reader who is investigating franchise opportunities sent me an email they received from Butterfly Life woman’s fitness franchise.
The email come-on offers the Area Developer rights to 10 franchises for a fee of $65,000.
If you have those qualities and $65,000, “you’d soar as a Butterfly Life Area Representative.”
The email includes a testimonial by one such Butterfly Life Area Representative, Mary Bauer, who writes: “…I questioned my ability along the way but my Butterfly Life team at corporate never did. They were and are there for me every step of the way…”
If you get out a magnifying glass, the fine print at the bottom includes this disclaimer:
Travel voucher offer may expire without notice. Roundtrip transportation from Oakland or San Francisco airports to and from hotel, one night stay at hotel. Airfare credited up to $500.00 with purchase of franchise within 30-days of Discovery Day…
The intent of FranchisePick.com is not to persuade or dissuade you from joining any particular franchise system. Only you can make the choice of what opportunity is right for you. We want to teach you how to investigate franchise opportunities, to see past the hype, to read between the lines, and to know what questions to ask in order to make an informed decision.
To that end, in the next few days I’ll post some insights and observations on how to read franchise marketing offers like this one, and how to determine whether it’s worth pursuing or not. In the meantime, the comment line is open, below:
WHAT DO YOU THINK? IS 10 BUTTERFLY LIFE FRANCHISES FOR $65K A GOOD OPPORTUNITY? HOW ABOUT FREE TRAVEL TO DISCOVERY DAY? SHARE A COMMENT BELOW.
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Images: Butterfly Life franchise marketing materials