Over at copyblogger there’s another great guest article by Sonia Simone called: How to Supercharge Your Content With Concrete Details
I don’t know about you, but when I’m writing about something I know well, I often forget about the details that others don’t know. For example, I certainly know how to get blog entries done… which is a really ho-hum statement, isn’t it.
How about this instead? Knowing the electrician was getting ready to turn my power off, I rushed to my blog feeds and quickly picked a headline that made sense to me and sounded like it might be helpful to my readers. Okay, it’s not prize willing, but I’m willing to bet you find that second sentence more of a grabber than the first.
Since this blog is both personal and intended to be helpful, I can get away with some details that wouldn’t work in other situations, like:
OMG I just spilled coffee all over my keyboard.
Rats, I’m eating breakfast again while I write – a soft boiled egg on toast.
You get the idea. Details can hook your reader so they keep reading.
Of course, details can also be overdone. You really don’t want to know I’m barefoot, wearing a sweatshirt, etc. etc. etc. A few details can go a long way.
As so much with writing well, it’s a matter of balance.
By the way, Sonia Simone has her own blog called remarkable communication. I’m going to subscribe.
Image from http://www.sxc.hu