What PR agency wouldn’t benefit from having an in-house creative shop to call upon?
Edward Boches launched the Relentless PR blog by suggesting that an ad agency may be the best place to be doing PR these days. Boches is chief creative officer for Mullen, a Wehham, Massachusetts ad agency that has evolved into more of a full-service agency with offices in North Carolina, Detroit and Pittsburgh.
He describes the growth of Mullen’s PR group to 60 people, and credits “a competitive advantage in the form of a creative department able to deliver posters, viral campaigns, and PSA TV commercials to augment what were already impressive PR programs.”
I’m sure there many PR agency heads who would disagree with Boches’ premise. But the recognition of how PR works and how clients can put it to use is more important than where that recognition resides. You’re much more likely to find that kind of thinking in a stand-alone PR firm, but that doesn’t preclude PR as a valued part of a marketing company.
The post’s first commenter questions ad agencies’ ability to change their mindsets, and zooms in on the driving force today behind an increasing convergence of PR and marketing/branding: “the ‘digital experience’ may indeed be the point at which the two solitudes break down.”