After outing myself as a die-hard Cheerios fan who schlepps boxes from the US to Germany (see previous post), I sent a message to General Mills, suggesting Germany as a new market for the product. Unfortunately, the reply was not positive:
Dear Ms. Mercedes,
Thank you for contacting General Mills regarding Cheerios.
Our US colleagues have transferred your request to the German office.
General Mills and Nestle have a global joint-venture on the cereal business Cereal Partners Worldwide CPW. Europe belongs to the region that is managed by Nestle and sold under the Nestle brand. They have decided not to sell Cheerios anymore. The same applies for Greece. In Europe you just get the GM product in special Army shops and in Iceland.
General Mills GmbH
Im Namen und Auftrag für General Mills International SARL
Looks like I will keep on schlepping…
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Image from nhlbi.nih.gov