This is a guest post by Colleen Coplick…
Joe Soloman presented at Vancouver’s Third Tuesday about using social media for social change. Joe is an engaging speaker, animated and exciting and draws people into his talks without missing a beat.
Joe said right in the beginning that he wasn’t going to touch on the sort of “big” social media charity successes like ChangeEverything and HappyFrog which are two popular Vancouver based social media success stories. He wanted to talk about how other organizations can use Twitter, Facebook and Youtube. The tools of social media, essentially.
Joe gave us examples like Genocide Intervention, who went on Facebook and looked up constituents that were in a home state of a senator and encouraged folks to call up campaign donors of the senator to help press for change.
Another cause was trying to get a major cola company to use their distribution channels in the developing world to help spread the word about dehydration, alternatively they used Facebook and social media to have the same reach.
When Joe started talking about YouTube, he talked about Greenpeace and how “everything you know about viral videos is wrong.” Viral is encouraging users to make their own version and to pass it on. Joe gave the Greenpeace example of a video that encouraged users to record their own short clip of putting a message in a bottle and passing it from one side of the screen to the other. Stitched together, it looked like one long chain message in YouTube.
Needless to say, I spent a lot of time interrupting Joe, (but it won me a book! (YAY ME!) but I hope that I interrupted him with information that was helpful rather than annoying. I talked about social media, connections (and the ways they’re made, which tend to be very bizarre), the Frozen Pea Fund and questions about how certain applications in Facebook (like the Little Green Patch) actually WORK. One of the organizers told me afterwards the Joe was happy with my interruptions and that I was “awesome” so I’m going with ‘all is well’.
This was one of the more interesting Third Tuesdays I’ve been to, and I’m looking forward to the next one!