The official word on iPhone pricing in Canada

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Tue, Jul 1 - 9:15 am EDT | 6 years ago by
Comments: 10
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The day after I wrote my last iPhone post, I received an email from the PR company working with Rogers Mobile (MS&L Digital) on the pricing plans:

My name is Nicole Burguess and I’m writing on behalf of Rogers to give you some additional information about the Rogers rate plans available for the iPhone.
The iPhone 3G bundles released June 27 are not the only price plans available to customers, they are the high value plans that allow Rogers customers to use the device to its fullest and offer considerable savings over separate voice and data plans that exist in market today.
That said, Rogers customers have more choices available to them and can use their existing voice and smartphone data plans if they wish. For example, they can select from the new data pricing (ranging from $30 for 300MB to $100 for 6GB or $50 Flex Rate plan) and add a voice plan, or they can choose a combined voice and data plan to best suit their individual needs.
Customers are not required to take the value packs, and can order most other features a la carte, such as $7 for Caller ID.
Existing customers can keep their existing voice service plan and pick a separate data plan (not in the iPhone 3G bundle) to meet their needs. They will need to check their upgrade eligibility, but any customer with a monthly service fee that is over $30 can upgrade to an iPhone 3G at $199 (for the 8GB model). Other options outside the iPhone bundle may be available depending on the customer’s individual information.
If you have any questions, please let me know and I will do my best to help you.
Nicole Burguess
Account Executive | MS&L Digital

I replied with the following:

Thank you for emailing Nicole.  Two questions.
First, what about an unlimited (and affordable) data plan?  I’ve found from personal experience unlimited data plans allow users to feel free to use their devices to the fullest and not worry
Second I would like to post your email verbatim (without your contact info, because that would just be mean), would that be okay?

And Nicole replied today:

Hi, Tris.
Thanks for writing back. In answer to your question, The iPhone bundles were created to provide the best value to our customers.
With respect to Rogers iPhone 3G pricing, we believe that the customer that wants this device wants to fully appreciate all that iPhone 3G has to offer so there’s a wide selection of high value price packages to meet the needs of Canadians. We believe that unlimited plans could end up costing customers more for what they don’t use. Rogers’ iPhone 3G plans will more than accommodate the vast majority of customers.
Yes, you may post my e-mail verbatim. And thank you for your consideration in omitting my contact info.
I’m available if you have any additional questions about this information.
Kind regards,
Nicole Burguess

Nicole is right is some respects, given the exorbitant data rates in Canada, yeah and unlimited plan might cost far more that you actually use.  You can see the flaw in the logic.  The US can do it.  Unlimited data plans there are affordable.  Why not here?

Again, I’m saying the same things I always do.  Canada needs better mobile and data rates.  It’s appalling, really.

The protest site RuinediPhone is coming up with a 403 forbidden for me, very odd error I think.

Is the techie outcry about the iPhone going to be what we need to get some change?  When CNN is talking about and bringing attention to how much we’re getting the shaft up here, maybe that is enough.

Wishful thinking, I know.

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  • Connie Crosby

    Thanks for keeping us posted, Tris. They fail to understand that not everyone is going to buy the unlimited data plan, just those who are interested in that much use. I would really like an iPhone (or a Blackberry Bold or a Palm Centro) but can’t stomach the prices Rogers is demanding. They would gain more customers with more reasonable pricing.

  • Jeff K. Ward

    I’ve been running a hacked iPhone on Rogers in Canada since last year. I have been paying for the $65/month data plan for 1GB of bandwidth. This $65 is in addition to my voice plan and value packs.

    I am not a power user while I am “mobile”. I check e-mail when I’m on the road and take advantage of google maps. Maybe watch 1 or 2 youtube videos per month if that (it’s slow on edge). Over the last 4-5 months I average 40-50 MB in bandwidth (Rogers gives a detailed usage on the bill).

    For data, I mostly use the iPhone at home and at the office … both of which have Wifi that the iPhone uses. So, no data charges at home and work.

    It will be nice to bring my plan down in price. So, I agree that I have been paying way too much for my needs. This will allow me to cut my data fees in half and still never use my limit (hopefully).

    The hacked iPhone has been working great in Canada on Rogers. The only major issue is not having visual voicemail which will be nice to have. Otherwise, the voicemail indicator is always on even if I check all of the voicemail messages.

    It is also my guess that in a year’s time Rogers will offer an unlimited data plan as they have for other “select” phones which will force everybody to re-sign a 3-year contract to get the deal.

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  • Casey

    I’m of two minds:

    I NEED data for my work and I’ve been waiting for the iPhone for over a year. The iPhone 3G is going to allow me to untether myself from the laptop in my house. My current mobile bill is ridiculous (BB 8700r) so I’ll actually be saving money by moving to a 3G iPhone with the current Rogers rates.

    On the other hand, I still the think that Rogers pricing is ridiculous when compared to AT&T or O2.

    I don’t doubt that Rogers lacks the economy of scale found in the US and UK markets, but I can’t believe that it justifies the current rates that Rogers is charging.

  • Jon Husband

    the customer that wants this device wants to fully appreciate all that iPhone 3G has to offer so there’s a wide selection of high value price packages to meet the needs of Canadians. We believe that unlimited plans could end up costing customers more for what they don’t use.

    Corporate-speak to the f&*%$ing max …

    Gack !

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  • Bob

    The prices are fine, if you can’t afford the plan you don’t need or can afford an iPhone. why is everyone crying over the price. Seems fine to me this is the unlimited plan price from rogers site;

    Monthly Fee* $115
    Weekday Minutes Included 800
    Evenings and Weekend —- unlimited
    Evenings are from 9 p.m to 7 a.m Monday to Friday and Weekends are from 9 p.m Friday to 7a.m Monday
    Data Included —– 2GB
    Bonus Sent Text Messages —– 300
    Visual Voicemail – New with iPhone Included
    Access to Rogers Wireless and Fido Hotspots Unlimited
    Bonus 3 months Unlimited Local Calling
    Additional Weekday Minutes (per minute) 15¢
    Additional Data 50¢ per MB for the first 60 MB, 3¢ per MB thereafter
    Additional Sent Text Messages (per message) 15¢

    A blackberry with the same options, except for only 1 gig of data per month and no visual voice mail….. only 15 dollars cheaper. Stop whining please, if you can’t afford it.. don’t get one I guess it’s hard for a lot of people not to follow the trends tho.

  • Tanya (aka NetChick)

    Rogers, to a degree, caved this morning…

    Rogers has introduced a “promotional” 6GB for $30 data plan, which will only be available until Aug 31.

    But, what they’re not doing, is offering any kind of olive branch to those that have had their contracts for under a year. If you aren’t eligible for a hardware upgrade, your only avenue to obtain an iPhone is through cancellation… A hefty $400-500… And no guarantee that you’ll keep your #.

    Yikes. I have some thinking to do. But, without a guarantee that I’ll keep my number, I’m not sure I’ll go this route. *sigh*

    …Another frustrated Rogers customer.

  • Richard Reiner

    More Rogers Skullduggery: I just spoke to a Rogers rep about the new $30/6GB data plan — not only is it time-limited, but they won’t sell it to people who have any other device, such as a Blackberry, even with a new device or plan! How’s that for fair and equitable? I signed up last week for a new blackberry plan, and am paying $30 for a measly 300MB of data…