There can never be too many … PR blogs. Or maybe there can be.
But as Tom Foremski notes, it’s a good thing when public relations firms adopt social media. They are called upon to recommend PR tactics, including those involving blogs and other consumer-generated content, so they might as well dip their feet in the ‘Sphere and find out what all the fuss is about.
Ogilvy Public Relations Worldwide’s Tech PR Nibbles could probably have been better named (at least it’s not PR Dribbles), but it’s definitely worth checking out, as is the more established Ogilvy 360 Digital Influence Blog.
In a July 3 post, Nicholas Ludlum sums up the problem with too many PR blogs:
“… [Most] blogs are launched as thought leadership platforms, thereby resulting in pressure on the bloggers themselves to write something new and exciting with every keystroke.
“I’ve believed for a long time that this is the reason some PR blogs are unreadable. Setting aside the inexcusably poor writing, many feel the need to establish thought leadership by writing – at great length and in a constant loop – about how social media is reinventing public relations. This leads to a constant recycling of ideas which is masked (poorly) by a mixture of breathless hyperbole, impenetrable linguistic complexity and the forceful declaration of the painfully obvious.”
In my own defence, I want to declare that I aspire to Thought Followership. The fact that I write at great length and in a constant loop about various aspect of business and PR, is a sign of my grim determination and desperate need for attention. I feel no compunction to write anything new and exciting.
I could write more about Ogilvy’s blog, but that would just confirm Common Sense PR’s unreadableness, so I will instead nudge you in the direction of PR Tech Nuggets*, and leave the rest to fate.
(For the most comprehensive listing of PR blogs, check out Constantin Basturea’s labor of love.)