Attendees were provided with cryptic puzzle cards, which when decoded drove participants to SeekTheSix.com where they were told to ‘seek the six’ in order to reveal the secret behind the campaign.
In addition, transparent stickers with a number “6” were placed in unusual places including ceilings, floors and even restroom mirrors. In the afternoons, “Seek the Six” sky-writing was seen above the convention center. The convention floor was also populated with dozens of numbered men in black suits who randomly uttered the iconic phrase “I Am Not A Number”, but no other clues to their purpose other than “the truth is right beside you”.
For more information about AMC’s reinterpretation of The Prisoner please visit: http://blogs.amctv.com/the-prisoner/.
Photos courtesy of Deep-Focus and AMC