This is a common question from new eBay sellers, and the answer will vary from seller to seller. So, I will answer this question with a few other questions.
How much time do you have to dedicate to listing items each day? 30 minutes, one hour, or more? Once you are selling on eBay, you will also need time for shipping your items, answering questions, shopping for new items to sell, and other home office duties. eBay is much more than just listing items.
Do you have a room full of items ready to sell, or will you have to go out and buy inventory? If you have a stash of items ready to sell, you can go on a listing rampage and knock out quite a few in a day. If you have to buy items to sell, you will gradually list items as you acquire them.
The bottom line: Llist as many items as you comfortably can. Don’t let eBay take over your life. But, people can’t buy what they can’t see if it isn’t listed! Find the balance and do what works for you. There is not a magic number of listings per day that will generate a certain amount of sales. As your business grows, you will constantly be adding items to your store and your inventory will grow.
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