There’s a new, edgy spin-off from Spooks airing this evening, set in 2013 after a nuclear bomb explodes at the 2012 London Olympics. It’s aimed at a younger market, with all the new spies looking like they’re in their early 20s. This being on Three, there’s a fair bit of digital marketing surrounding the series.
First up, you’ve been able to watch the first 10 minutes online for a few weeks, introducing you to the characters at the official Spooks Code 9 site.
They have a lovely online ‘game’ element, called FaceSpook, where you can upload your photo and be added to a story. Put together by Agency Republic, powered by Oddcast, this does a pretty good job of adding your face into the narrative. So, does this look like me?
Screenshot from site
You can add the video to Facebook or just embed it in your site of choice – well, you should be able to, but it’s broken, there seems to be no embed code produced! The lack of embedding takes away a lot of the spreadability of the idea, s good as it is. There’s no way I can link you to my video as a replacement for this, and they also seem to be missing the mobile element, being able to send it to people’s phones would be a great addition. Technically it’s a superb piece, one of the best I’ve seen at been able to add you into the action, it’s just bits are missing or just not working which is not going to help.
The last element is Liberty News, stories from 2013. There’s lots of stories about what could happen and what life may be like if half the country is uninhabitable. As well as some pretty serious stories, about radiation, security issues and how the new government works, the writers obviously had their tongue firmly in their cheeks when writing Where Are They Now stories about celebrities, including the ever elusive Jamie Kane. Here, they are looking at getting people engaged in the issues, encouraging comments and uploads of material. But this site is marred slightly again by tech issues, with initial loading issues (since resolved) and no RSS feeds despite them being listed.
There’s some great new stuff associated with this show, and hopefully we’ll get more. I want to like what they’ve done todate but just feel slightly let down at the moment.
Update: watching the show, I’m actually very impressed with how they are using Liberty News during the show, plus its associated Twitter feed.. Stories are added to the site in real time, reflecting what is happening on the screen. Well, sort of. The ‘real’ story as displayed in the drama is not always what is found in the ‘press’, as cover stories and economy of the truth are all over the place. It’s also using polls to ask question that are relevant, about police arming, internment camps and death penalties.