The best way to keep readers coming back to your blog is to provide high quality content that is updated on a regular basis.
But how do you get the readers to find you in the first place?
In Technorati’s recent research on the State of the Blogosphere 2008, they explored the ways that bloggers attracted readers to their sites. The assumption was that once the readers came to the site, and discovered the great content and the engaging personalities of the bloggers, they would bookmark the site and eagerly return.
The following are the top ways the surveyed bloggers chose:
- 83% listed their blog on technorati (all blogs surveyed had been registered on technorati – so this number may have some bias)
- 77% comment on other blogs
- 73% list their blogs on Google
- 66% tag their blog posts
- 64% link to other blogs and hope for reciprocity
- 54% participate in a blogroll
- 52% get listed in a blog directory
- 24% produce content for other blogs or websites
- 4% pay for online advertising
It’s interesting to me that the following activities were not included in the list:
- participating in forums
- participating in carnivals
- hosting contests
- networking with other bloggers via email or twitter
- networking with other bloggers via live events
- participating in a blog network (like b5media or blogher)
- working with print media
- offline advertising of the blog (business cards, brochures, flyers)
- online articles and press releases
- writing articles or providing quotes for print media
- leveraging digg or stumble
- creating a viral post or video
- opening up the blog input to readers
- creating a reader forum on the blog site
What ideas have you used to increase readership of your blog? How successful has it been?