You know that you have a really successful brand when you see things like this:
This Fuji apple has actually been ‘tanned’ with the Apple logo by putting a sticker on it in the last phase of growth.
There are also apples with iPod logos an ‘Apple hearts’:
It would be an interesting tactic if it was run by Apple, but it was actually the brainchild of a Japanese Apple fan.
So this is what you should be aiming for: a brand which is so involved in people’s lives that they create promotions for you.
Source: Nobon (translated)