Usually, the telco industry advertises upward compatibility with certain brands of mobile phones. In the Philippines, Red Mobile, a telco that primarily is used for video calls has now entered the lower end market with much cheaper calls. The telco has shifted its marketing from affordable video calls to simply, affordable calls.
In their press release,
red mobile offers the lowest rates in prepaid networks with red to red voice and video calls at 50 centavos per minute. And while it offers the most inexpensive call rate, it does not compromise good quality communications. This seamless fusion of value and good service stems from the fact that Red Mobile is using the same telecommunication infrastructures and technology of SMART. This means that Red Mobile will be powered by 8, 477 cellsites – the widest in the Philippine mobile network industry.
Likewise, it also offers the lowest SMS and MMS rates at P0.50 per message, red to red. As the texting capital of the world generating 150 to 200 million SMS per day and with mobile-to-mobile media sharing gaining popularity, red mobile is set to become a relevant product among Filipino mobile phone users.
[Images c/o GMCI PR]