The word myth tends to conjure up images of Greek and Roman gods, mighty stories of struggle for power or love. And that’s a little of the expectation when you see a Business Week article titled “Beware Social Media Marketing Myths.” When really, they’re more like misconceptions that you can clear up with just a little research.
I was somewhat disappointed in the author’s take on social networking sites and its participants, and had to wonder exactly how much time Mr. Marks has spent on the sites he critiques. And I’m not talking about just browsing around for a few days or weeks, trying to figure out what the deal is. But really immersing himself in the sites to learn how people use them.
He states, “But for many business owners, social networking is as valuable as a Hot Pocket is nutritious.” Oh really? I would have to say that applies only if you don’t know what you’re doing. However, I’ll concede that social networking isn’t for everyone.
Marks also states that “we’ve been misled as to the benefits of social networking sites.” It’s really a case of you get what you put into them. Few of us can maintain a manic level of participation on any social networking site, unless that’s exactly what you’re paid to do. You have to choose where to best spend your efforts. And I think his list of myths is a bit misleading.
In fact, I’m going to tell you point-by-point why I disagree with his conclusions in the article, and since it winds up being quite long, I’ll break it down into a couple of posts for you. When I’m done, I’ll come back and link the rest of the posts here so you can get them all in one place. And throughout the list, I’d love to hear your thoughts. Feel free to tell us why you agree or disagree with his conclusions about social media marketing.