Pixie Lott – ‘Mama Do’ Music Video Review

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Sun, Jun 21 - 3:15 pm EDT | 5 years ago by
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The last couple of years have seen British female solo artists emerge like never before. At one point, we boasted of Annie Lennox and that was about it. Now, the UK has Amy Winehouse (for all her flaws), Lily Allen, Kate Nash, Leona Lewis, Duffy, Adele, and many others. And now there’s a new singer to add to the list: Pixie Lott.

pixie-lott-mama-do

Pixie Lott scored a huge debut number one last Sunday when she topped the British singles chart with Mama Do. In doing so, she became the first British female solo artist who hasn’t emerged from a reality TV show to do so. It’s an annual occurrence for someone from The X Factor to do so – Leona Lewis, Alexandra Burke – but here is a gem of a singer not to have taken that route.

Lott has a very similar Pop/R’n'B sound to her as Duffy and Adele. She’s like a combination of the two, with a little Winehouse thrown in for good measure. Which is quite a heady mix. Mama Do shows off her style really well, allowing her to sing around a catchy bassline which accentuates rather than overbears her voice.

Her voice is immediately powerful and intense, with a hint of softness underlying it. After a few listens, this song seeps into your unconscious and refuses to let go of the hold its taken on your brain. The words aren’t especially memorable but there’s just something about the song and Lott’s vocal styling that stays with you long after the song has finished.

The video does a good job of introducing Lott to us all, dressing her up in skimpy clothing and allowing her to show off her range of model-type poses and slightly labored dance moves. It reminds me of a Natasha Bedingfield video to some degree, which I’m not sure is such a good thing.

I expect there’s much more to come from Pixie Lott, with an album titled Turn It Up due to be released in September. She’s definitely an artist to watch, and having a number one already under her belt will surely spur her onto bigger and better things.

Song: 8/10
Video: 7/10

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[Photo Source: Amazon.co.uk]

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