It’s been a little while since I made you a list of what I’ve been reading recently. In addition to reading blogs, i’ve been spending time at the bookstore and library. I’m currently reading a couple of books by Seth Godin, Blink by Malcolm Gladwell, Kick-Ass Copywriting in 10 Easy Steps by Susan Gunelius, Duct Tape Marketing by John Jantsch and am thinking about Punk Marketing, Your Marketing Sucks, and Made to Stick. Yes, my reading list is really long right now. What about yours?
And here’s what I’ve been reading online. I hope you find something interesting. And you’ve found any hidden gems, please leave them in the comments!
5 Tips for Getting More from LinkedIn
John Jantsch gives some great tips about how to really get some momentum from LinkedIn. It’s better to go deep in one network than it is to spread yourself too thinly over many.
When tactics drown out strategy
Seth Godin talks about fearing strategy, and instead concentrating on tactics. Strategy is scary because it concentrates on results. And when you concentrate on results, you risk failure.
Welcome to island marketing
Yes, it’s another Seth post. But you have no idea how many times I’ve wished big companies would try to take the opportunity to maximize every single interaction. Cell phone, cable, grocery, utility… even the DMV. How hard is it to strive to make every transaction the best one you’ve had with them? And why aren’t more companies doing this?
One Third of Internet Videos Are Shared
The statistics quoted in this article related to television ads versus online ads were interesting. How many of you research a product after a video?
Integrity: What it means, why it’s important
Recently, Susan and a few other bloggers started Blog with Integrity. It was in response to backlash in the blogging community about being honest and clear to blog readers. If your company has a blog or a social media presence, you should read this article and check out the pledge. You need to make sure that you are being trustworthy, too.