Recommended Marketing Reads for Monday, 8-17

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Mon, Aug 17 - 1:14 am EDT | 5 years ago by
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Once again I get the good fortune of running across some articles that I just couldn’t wait to share with you. As I mentioned last week, I still have a lot of books on my to-read list. Unfortunately, I haven’t gotten as far with them as I’d like. But I’m always open to adding more to the list for future reads, so if you have read something that made you take notice, I’d love to hear about it.

Tree in mistimage: morgueFile

Monty Python & the Meaning of WOM (Word of Mouth)
Here’s an interesting post from the Zócalo Group. Who doesn’t love Monty Python? With their own channel on YouTube, Monty Python used clips and exclusive content to drive word of mouth and increase online sales. Now that’s an effective use of social media.

Five Ways to Make Your Email Marketing Work Better
Sonia Simone gives some good advice on what you should do to build trust and get your newsletters through spam filters (no tricks here — I promise). And if that doesn’t offer you enough, take a look at her previous article about bringing email marketing back to life.

Critics that matter
Once again, Seth Godin cuts to the core of the matter. Do you know who your critics are? Better yet, do you know which ones you should be listening to? He says, “In our desire to please everyone, it’s easy to end up being invisible or mediocre.” You can’t bow to every threat of bad press. You must choose when you need to pay attention.

The 7 Deadly Sins of Blogging
Whether your blog is part of your business, or your blog is your business, you need good content to draw readers. Avoid these seven deadly sins and your blog has a good chance of gaining a bigger audience. It won’t be quick, so don’t be impatient. But if you’re selfless and work hard (remember, nothing comes easily) you’ll be head and shoulders above all of those get-rich-quick bloggers out there.

Top-Tier Publishers to Launch More Intrusive Web Ads
It looks like web ads are about to get even more interruptive. Some publishers want to block content when you arrive at a site, only allowing you to close ads after 10 seconds. As a writer who does a lot of web research, I see this as a serious interruption of my time. And I think many web users will as well. Instead of more revenue, these sites could see a drop in readership. Intruding on your potential clients is not the best way to gain their interest. Or trust.

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