So we know that women love the social networking sites but when they are there what are they looking…or chatting about?
Initially I was surprised how many were logging on multiple times a day – 59%. A further 14 % log on daily. This shows how the social networking sites are very much part of a daily routine for the female demographic.
So what is the main reason
It clearly shows how women value connections, value that human interaction during their day. It also shows the level of interest in advice and research – social networking is clearly a hub for making their life simpler and easier. It is the source of so much of the thinking and decision making in their lives. So if you are a business – why wouldn’t you want to be part of this community I wonder??
I like this quote though which acts as a reminder to all businesses
“Advertisers should strive for engaging and useful communications on the site so that it is viewed as an enhancement to the community rather than a painful requirement,”
This is based on the privacy findings of this report
If ever there was data that flashes…..customers are people, business is run by people, people interact with people…not advertising I think this is it!