Recommended Marketing Reads for Monday, 10-12

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Mon, Oct 12 - 1:52 am EDT | 5 years ago by
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Here we are once again, headed into a new week. What’s on your agenda for the next several days? I hope you’ve had a chance to read about the newly updated FTC guidelines for advertising. If you give away free products or services in return for reviews or endorsements (or pay for such services), the new rules will affect you. While it doesn’t go into affect until December 1st, it can impact you — so check it out before the holiday craziness makes you forget about it.

This past week I’ve seen a lot of posts about the new guidelines and we’ve already linked quite a few of them. So instead of linking more of them here, I’ve tried to find a few other topics to discuss. But if you find a really great synopsis of the FTC updates, please let us know in the comments.

Strut your stuff

They’re All Going To Laugh At You
Sometimes we need a little encouragement. This post isn’t going to seem like encouragement — at first. Would you consider someone telling you that people will laugh at you as a pep talk? Keep reading. Because you need to remember that what you’re doing is worth it. That you can handle the failures and keep going. Be a fighter.

The Ultimate Beginner’s Guide to Email Marketing for Your Blog
If you’re thinking about starting or improving your email marketing, read this post. Michael goes into a lot of detail about how you can use email to market your blog. And yes, you can use several of these strategies for your newsletters that market your products and services. Or maybe you’ll get some new ideas from it.

In Social Media, Collaboration is King
When I worked in a customer service call center, I was frequently frustrated. Customers would have great ideas and feedback, but it was hard to get that information up the ladder to the right person. If I could have, I would’ve done something about it myself. That inability to follow up and make things better counteracted customer satisfaction. With social media so popular, and customer feedback so easy to find, you have the chance to change all of that. Seek out customer conversations. Collaborate with consumers. Engage them.

From WTF to WTF – How a Blog Caused a Logo Change for Wisconsin
This just made me laugh. You need to be aware of how your acronyms can be taken. Just like Humvee makers really should have thought about calling their vehicles Hummers, Wisconsin really should have consulted a few more people before going with Wisconsin Tourism Federation. At least they did change it…

Your Social Media Presence Needs Substance, Not Just Style
If you’re going to jump into social networking, make sure you’re using the right tools. Just because Twitter is popular right now, it doesn’t mean that’s where your customers are hanging out. Do the research and find the right place to add substance to your strategy.

Simple and visual blogger code of ethics
While I like the concept, it needs some work. There are more situations than can be represented with these buttons. For instance, if I were to put some of those on my personal blog as-is, I would need several of them. There needs to be a simpler way to do it, like Creative Commons, or some of the categories need to be combined. What do you think?

image: sxc.hu

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