Branding A Business Partnership

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Fri, Oct 23 - 10:25 am EDT | 5 years ago by
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Are you a business owner who decided to partner up with another business owner to create a business? Did you keep your original business or merge it into the new business? It’s interesting to hear the answers to these two questions because I have found that some business owners don’t keep a separate identity from the combined business.

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Image: SXC.hu

What I mean by this is that when you develop a partnership by merging with another business owner that you should try to work into the agreement that you will keep some type of autonomy for your original business. You can view this as a safeguard in case your partnership ends. Your new partnership can have its own brand message while at the same time you can keep the brand message going for your original business.

Now let me preface the above with the fact that if your new partnership doesn’t allow for you to keep your original business running as is then you should look for ways that you can create a separate business that won’t clash. As you develop your partnership along with the new brand, one of the things you should keep in mind is how you will merge the brand message of both businesses.

To help you understand better how to build your brand with a partnership, I have included the video below that talks about: “When you want corporate partnership, you need to link up who you are, who you are at your authentic core with an organization that reflects the same brand.”

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  • http://www.movingfrommetowe.com Kare Anderson

    Right Kim – link up who you are at the core – and in the way that is most beneficial for that mutual market you intend to serve better together. Getting vividly specific about the main benefit to those customers of your partnership is paramount. Partnering, done right, is the most efficient way to generate fresh value and visibility. See examples at howwepartner and movingfrommetowe. ~ another fan of brand cure