This year is the fifth anniversary of the “Crash the Super Bowl” ad contest. But this year, it’s even better than ever as consumers can create choose to create ads for Doritos or Pepsi MAX ads during this challenge.
Participants can upload :30 commercials that share their love for Doritos tortilla chips or Pepsi MAX to www.crashthesuperbowl.com now through November 15, 2010, to be considered for one of the coveted ad spots. To help entrants, the site also houses a toolbox where Doritos and Pepsi MAX logos, product shots, music and animations are available for download and use.
Ten finalist ads will be announced in January 2011 – five Doritos ads and five Pepsi MAX ads. Then it will be up to fans to vote for their favorite ads online and determine two winning Doritos spots and two winning Pepsi MAX spots. In addition, Doritos and Pepsi MAX executives will each select a winning spot for each brand, for a total of six consumer-created spots to air during the Super Bowl XLV broadcast on February 6, 2011.
Each of the 10 finalists will win $25,000 and a trip to Dallas to attend Super Bowl XLV in a private luxury suite at the game, where they will tune in to learn for the first time which ads won when they air for a worldwide audience.
Potential grand prizing for the contest will be based on each winning ad’s ranking on the USA TODAY Ad Meter:
- $1 million will be awarded for an ad that scores the No. 1 spot on the Ad Meter
- $600,000 will be awarded for an ad that scores the No. 2 two spot on the Ad Meter
- $400,000 will be awarded for an ad that scores the No. 3 spot on the Ad Meter
If consumer-created Doritos and Pepsi MAX ads sweep the top three rankings of the USA TODAY Ad Meter, an additional $1 million bonus will be awarded to each of the three winners for a total prize giveaway of $5 million. In addition, the consumer who creates the highest-ranking Doritos or Pepsi MAX ad will win a guaranteed contract to create an additional ad for the two brands in 2011.
For more details, visit www.crashthesuperbowl.com.
In celebration of the event, EveryJoe is giving you the opportunity to win a Doritos & Pepsi MAX “Crash the Super Bowl” Prize Pack. The pack includes:
- Mino HD 8 GB/2 hour Flip Cam (Value: $229.99)
- $100 VISA gift card
To enter the contest, please leave a comment here and let us know, who you think will win the Super Bowl this year, or what was your favorite Super Bowl commercial of all time?
Your comment will automatically enter you into the giveaway, which ends on October 11, 2010 at 11:59pm ET. We will select one random winner to receive the prize pack.
Disclosure: Prize pack provided by Doritos & Pepsi MAX.