Viral videos are worth their hit counts in gold for major companies. However, they don’t always work out as planned. Nike attempted to created a Kevin Durant viral video and failed miserably. Check out the Kevin Durant video below to see what Nike was trying to do.
In this video, entitled “Kevin Durant Does The Dirty Work”, a “fan” randomly drives by as Kevin Durant is taking out the trash. After getting a nod from Durant, the fan celebrates.
Here’s the description of the video: “Peep KD taking out his trash, snuck some video while riding around with Lando. KD gave me props! Peep!”
There are other Kevin Durant videos in the set including “Kevin Durant Is Moving In Right Now”, “KD Pizza Party”, “Kevin Durant Prepping For Opening Night” and “Kevin Durant’s Basic Breakfast”.
It’s obvious what Nike is trying to do. They are trying to enhance Durant’s humble image. Right now, Durant is the player the common NBA fan can most relate to. Nike wants to further that characteristic. These video failed, unfortunately.
So far, the eight videos totaled about 40,000 views. That’s nothing in the viral video world.
Better luck next time, Nike.