Redbox Raises Prices – Pulls a Netflix

Posted in Technology
Thu, Oct 27 - 7:33 pm EDT | 2 years ago by
Comments: 3
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Redbox apparently didn’t learn from Netflix’s mistake. After Netflix saw its stock plummet after raising prices, Redbox was seen as a bigger winner. Instead of taking advantage, Redbox has decided to go down the same road. On Thursday, Redbox announced they were raising their DVD prices.

The DVD price increase is from $1 to $1.20 and will begin on Oct. 31. While that is a small price bump, it is already being noticed. Redbox’s stock has fallen already more than 10%. Ironically, former Netflix customers who turned to Redbox after the price increase may now jump back to Netflix.

Said CEO Paul Davis: “This marks the first price increase for a Redbox standard-definition DVD rental in eight years.”

But Mr. Davis, the timing is horrible. And besides, a $1.20 DVD rental doesn’t sound nearly as enticing as $1 DVD rentals.

So … what is Blockbuster up to these days?

Redbox Raises Prices

Redbox Raises Prices

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  • John

    I knew the love of money was the root of all evil, but apparently, it’s the root of some stupidity as well. Oh well, no biggy for me, I’ve never paid to rent a video from Redbox.

  • snake indagrass

    Crappy movies for more money? GO F yourself Redbox!

  • Nosgoth1979

    Yeah Redbox raising their prices is definitely a bummer. Well since you asked what Blockbuster is doing lately I’d be happy to tell you about the service of theirs that I’ve been using for a little over a month now. It’s called the Blockbuster Movie Pass and it includes: Blu-rays, DVDs, and video games by mail (with the option for in-store exchanges), 20 movie channels, and instant streaming all for $10 a month. Since I got it, I’ve cancelled both my Netflix and Gamefly accounts, and haven’t gone to a Redbox kiosk once. One of my coworkers at DISH Network who sets up new accounts was also telling me that new customers can get the Blockbuster Movie Pass completely free for 12 months too. Which is an awesome deal in my opinion for a service that has really rounded out my entertainment options.