If you own a business, you might rush out and put your business on Twitter. While this is a good idea most of the time, you should also be aware of how Twitter can backfire and hurt your business. Check out our list below to see if your company is in danger.
Lack of Updates
If you have a Twitter page for your business that isn’t updated regularly, people may think your business is unreliable. Or they may think your business is out of business.
Sounding Like Spam
If all you use Twitter for is to talk about your products without any other sort of interaction, your company may get a “spammy” reputation.
People may begin to use your Twitter page as a sort of customer service. Unless you have the time to answer questions on Twitter, this could quickly turn into a hassle.