When starting an online company, many business owners worry endlessly about the domain name. If it’s not perfect, some business owners actually pay thousands upon thousands of dollars to get their hands on the “perfect” domain name.
However, how important is a domain name?
In my estimation, domain names aren’t as important as you think. On the internet, traffic typically flows to the websites due to their usefulness. Very rarely to websites prosper simply by having the “perfect” domain name.
So if you are worried that you might not have the domain name of your dreams, don’t fret. Take that energy (and money) and put it into something important — like creating an indispensable website.