What is Kinja? Deadspin Becomes Bleacher Report

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Tue, Mar 12 - 7:44 pm EDT | 1 year ago by
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Today, Deadspin unveiled their Kinja format. As part of Kinja, users can register with Deadspin and will be given a blog on the Kinja.com domain. Each user gets to pick his subdomain. So, for example, you can register basketball.kinja.com and then will be free to blog utilizing the same Deadspin tools the main site uses.

Why did Deadspin start Kinja?

It’s a no-lose proposition for Deadspin. Users get to feel more connected to their site. Deadspin gets free content. Users get to express themselves more freely. Deadspin makes more money.

But isn’t Kinja like Bleacher Report?

Well, yeah, it is. Deadspin has long criticized Bleacher Report for profiting off of free contest posted by its users. And now with Kinja, Deadspin will try to profit off of free content posted by its users. Funny turn of events.

Isn’t Bleacher Report lame?

Yes. Nobody should read Bleacher Report unless they enjoy rehashed non-news stories. Previously, Deadspin was a very interesting site. It’s one of the few sports websites I visit everyday. But now that Deadspin has become Bleacher Report, we’ll have to see what emerges. This could be the death of Deadspin.

Did Deadspin sell out?

Yes.

Can we expect expect EveryJoe on Kinja?

Probably not. I think Kinja will be a bust. But if it isn’t, then we might make an appearance.

Kinja makes Deadspin like Bleacher Report

Kinja makes Deadspin like Bleacher Report

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