Whenever I fly Delta, my luggage goes missing. I don’t know if it’s a coincidence or if the airline hates me. Either way, I think this company needs to be more honest about their slogan.
This would work: “Don’t Expect Luggage To Arrive.” Or, if you noticed the initials, DELTA!
It’s perfect. It sets the bar low so that if you actually get your luggage — *gasp* — you’re surprised and happy. If not, at least you expected to get screwed over.