The NFL and Twitter have teamed up to live stream Thursday Night Football throughout the 2016 season. The game stream will be available for free on Twitter.com and the Twitter app.
Amazon, Facebook, Verizon and Yahoo were all allegedly bidding for the rights to stream the games, however the NFL struck the deal (rumored to be around $10 million to $15 million) with Twitter for 10 games.
National Football League and Twitter Announce Streaming Partnership for Thursday Night Football https://t.co/VOmbJ3cO9M
— NFL345 (@NFL345) April 5, 2016
Many people have cut the cord on cable. By giving viewers free access to Thursday night games, the NFL is hoping to reach those people (and of course, ultimately would want them to buy a paid subscription for all the games).
“The league is using Thursday night games, which draw smaller audiences than the contests on Sundays and Mondays, to experiment with different kinds of media, distribution models and technologies. By the time the NFL’s biggest broadcast contracts expire in 2021, it will be prepared to sell a broad array of digital rights — and make more money,” Bloomberg reports.
As far as the quality of the stream, I guess we won’t know until the season kicks off.