Three PETA activists stripped down to nearly nothing as part of their protest of UK Wool Week, donning just flesh-colored panties and grisly makeup to draw attention to the textile industry’s impact on sheep.
The three essentially naked women appeared wounded thanks to the startling makeup, which simulated the battered and bloody state that they claim sheep end up in when they are sheared. They held signs reading, “Sheep: Kicked and Beaten for Wool,” and, “The Naked Truth: Wool Hurts,” both bearing PETA’s logo.
One of the women carried a lifelike replica of a dead lamb with no wool and gruesome cuts all over its body. They posed for pictures and handed out informational pamphlets without speaking a single word as police officers looked on.
According to PETA, most wool is obtained by unskilled farm laborers who are paid to work quickly and neglect the safety and health of the animals. The organization also claims that much of the wool sold in the UK is obtained in South America, where farmers slit the throats of sheep while they are fully conscious and then skin them as they slowly die.
PETA also argues that many farms in the UK are not much better, as farmers keep large numbers of sheep in confined places and do not properly account for environmental condition, leading to mass deaths from hypothermia among younger sheep.