The Polish government wants YOU… to shack up with your partner and start making babies. The country’s National Health Programme released a very interesting ad this week to encourage its citizens to take after rabbits and produce a whole mess of offspring in order to combat population decline.
The 30-second PSA features a besotted couple enjoying a picnic in a picturesque field and making googly eyes at each other when a rabbit suddenly pops out of their basket.
“We rabbits know how to take care of our many offspring,” the rabbit says. The creature goes on to encourage viewers to practice proper health habits like eating well and exercising before ending with a nod and a wink: “if you want to become a parent one day, take the example of rabbits.”
Like many other European countries, Poland’s population growth rate has remained relatively stagnant for decades. The population is also aging, with the median age currently hovering around 38 years old and on a path to rise to 51 years old by the year 2050.
“We want everyone… to be more aware of how their behavior affects their health,” Poland’s Ministry of Health writes on its website. “The aim of the programme is to help Poles lead healthier lives (and make healthy choices) and be able to enjoy health and full well-being, participation in work, social and family life.”
While Germany has welcomed upwards of 1 million refugees since the migrant crisis broke out in 2015 and has compelled other Eurozone countries to follow suit, Poland is one of the few countries that has vigorously resisted mass migration. The country has found itself fending off penalties and legal challenges from the European Union after declaring that it would not adhere to refugee quotas.