Apple has been able to really skate by on brand recognition for a long time but, without Steve Jobs at the helm, things have been different. Still, they have continued to be a dominant presence in the smartphone market and have continued to be largely successful – until they released the iPhone X.
There are all kinds of reports that suggest that Apple is cutting production volumes of the iPhone X and many are speculating that the $1000 price tag is to blame. That’s the base price too, by the way. The more storage you get, the more expensive it is.
Many people have either kept their devices or only upgraded to the more affordable iPhone 8 or iPhone 8 Plus in hopes that Apple will release a better alternative.
For those who did take the plunge, the device, which features the Face ID, better camera, and new OLED display, has been great. Many say the cost was worth it.
So why aren’t people buying this thing? Is it really because the iPhone X costs so much?
There has also been a lot of negative press surrounding Apple recently. Not only did they admit that they slow down older phones through those clunky, awful updates but they have had faulty chip issues. Let’s not forget the battery problems that continue to dog the company.
As a result, many have sworn off Apple products. Consumers don’t like to be deceived – especially when they are as loyal as this group has been. It’s almost like a cult.
While the high price might definitely be a deterrent, I think the problem is much bigger and has to do with the quality of the experience users are having and the lack of good customer service. We’ll have to wait and see what kind of damage control Apple puts in place.