10 Tips for a Successful eBay Store

1. Study the eBay Store Traffic Reports. With this information, you can make educated adjustments to your store that will improve sales.

2. Run low-reserve and 1-cent auctions to drive traffic to your store. Think of these auctions as “advertisements” that will drive shoppers into your store.

3. List your entire inventory in your eBay Store. Shoppers can’t buy what they can’t see.

4. Register and assign a domain name to your eBay Store. You can assign any domain to your eBay Store through your store manager.

5. Accept PayPal as a payment method. Over 80% of eBay users have Paypal, and use it as their preferred method of payment.

6. Do your homework regarding key words. Make sure you are getting the most bang for your buck and using those 55 characters in your title wisely.

7. Use your store categories wisely. eBay allows you to create up to 300 product categories for easy buyer navigation. This category structure not only insures that buyers will be able to find what they are looking for, but it also increases the likelihood that your store will be indexed with Google, Yahoo, and other search engines.

8. Have a fair return policy. Customers may not use it, but they may buy from you over your competition if you have a fair return policy, and the competition doesn’t.

9. Keep your shipping fees fair and competitive. Check on your competition to see what they charge for similar items, and make sure you are in line with the mainstream.

10. Use the promotion boxes provided on MANAGE YOUR STORE. Be creative and add a slide show or featured items.

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