BabyUniverse launches BabyTV.com
February 27, 2007 by Minic Rivera
Filed under Computers, Television
BabyUniverse, an Internet content, commerce and new media company in the pregnancy, baby and toddler marketplace, announced the launch of BabyTV.com, providing the first full-featured video-driven social networking site for parents and expecting parents. BabyTV.com was previewed to select users in late December 2006 as the first Internet-based television network devoted to moms, and the official debut of BabyTV.com brings a rich user experience with high quality video content and interactive functionality for parents, parents-to-be, and caregivers.
BabyTV.com offers an extensive catalog of streaming television programming targeted to new and expectant parents from recognized experts throughout the industry. Viewers can tune into the 24/7 linear schedule of programming and video-on-demand (VOD) library filled with entertaining and informative videos from content partners Oxygen Media and Alpha Mom.
The website also allows parents to submit original video to share with other parents, using the MyBabyTV functionality which has already been dubbed by some the “YouTube for Mommies.” Unlike YouTube, however, all uploaded video content can be quickly reviewed by a BabyTV.com moderator using state- of-the-art tools, allowing MyBabyTV to serve as a family-friendly environment for sharing the special moments of a newborn’s life. Importantly, this content screening capability also provides advertisers with protection from negative associations with inappropriate content that has become so common on other video-sharing sites.
