http://www.everyjoe.com/articles/2008-presidential-election-let-the-personal-branding-attacks-begin/ Sports News - Tech Reviews - Entertainment - Life Tips for EveryJoe Sun, 06 Dec 2009 17:53:44 -0500 http://wordpress.org/?v=2.8.4 hourly 1 http://www.everyjoe.com/articles/2008-presidential-election-let-the-personal-branding-attacks-begin/comment-page-1/#comment-321210 Chris Posey Fri, 22 Feb 2008 14:52:01 +0000 http://www.brandcurve.com/2008-presidential-election-let-the-personal-branding-attacks-begin/#comment-321210 It is unfortunate that a) the media often has a political agenda (on both sides, as you have acknowledged) and, b) so many people utilize mass media (specifically, television news) as their sole source of information. While it seems many people scorn mass media ("Oh, that's just what some reporter said."), they often do not embrace any other source of information, thereby acquiescing by default. The press knows this and, at times, exploits it. The same holds true for current "branding efforts" not pertaining to the upcoming elections (i.e. the war, the current president, education, the economy, etc.). So unfortunately, I would have to answer a resounding "yes" to all of your questions. It is unfortunate that a) the media often has a political agenda (on both sides, as you have acknowledged) and, b) so many people utilize mass media (specifically, television news) as their sole source of information. While it seems many people scorn mass media (”Oh, that’s just what some reporter said.”), they often do not embrace any other source of information, thereby acquiescing by default. The press knows this and, at times, exploits it. The same holds true for current “branding efforts” not pertaining to the upcoming elections (i.e. the war, the current president, education, the economy, etc.). So unfortunately, I would have to answer a resounding “yes” to all of your questions.

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