30% Expenses On SEO

More and more companies are shelling out on search engine optimization. This is according to a story from Direct News. The report did continue to disclose that for this year, the expenses on SEO have gone up by 30% compared to last year. MarketingSherpa’s 2009 Search Marketing Benchmark Guide is behind the figures. This just goes to show that more and more companies are looking at SEO as a really helpful means of bringing in more business.

As part of the study, it was also found out that in the United States, companies are spending half of their online marketing budget on SEO. And that is perhaps one of the main reasons as per the increase of expenses on SEO.

MarketingSherpa’s research director, Stefan Tornquist, has mentioned, “It’s designed to be one-half yardstick with benchmarks and standards for success and one-half inspiration with explorations of what’s working, what’s not and what’s on the horizon.”