4×4xbye – goodbye to SUVs

A simple campaign idea, looking to wave byebye to 4×4s that clog up the city streets 4×4xbye.co.uk (great URL!). Set up by “a small group of individuals in the UK who would like to see 4×4’s used in a more socially and environmentally responsible way” they just trying to raise the profile of the issue. A simple site along with a printable badge, I’d like to see what else they are going to do to connect with likeminded people.