Time.com adds Sphere Blog Search Links

Sphere, a one month old blog search engine is already making moves into the mainstream media.

Times.com has integrated Sphere’s search engine into their site helping readers track blog posts related to the current topic read. The links are prominently placed below the headlines of articles and link directly to Sphere blog search results related to the topic.

TechCrunch writes:

Unlike Technorati’s “Technorati This” feature, which shows blog entries that link to the URL being searched, Sphere It doesn’t report links. Rather, it does a semantic analysis on the text within the page being searched and returns blog results that it finds relevant to the article. For more on the difference between Sphere It and Technorati This, see Sphere CEO Tony Conrad’s blog post here.

Want to see it in action? Sphere it to view related posts to this one.

Time.com Adds “Sphere It” Links [TechCrunch]